About

Up End This is not a traditional company. It is a Vermont-based design lab, a visionary mothership, and a punk-rooted practice in systems thinking. Born from the convergence of architectural rigor, public art, and a lifetime of asking better questions, Up End This exists to challenge the status quo, not just of housing, but of how we live, how we build, and how we relate to one another. It is a creative engine focused on observation, ethics, and form—offering scalable solutions that are beautiful, grounded, and human.

From this root system, Satellite emerged. Originally a product line, Satellite is now taking shape as its own modular housing company, offering precision-built micro-homes and residential systems for the 100%. This is not flat-pack. This is not tiny home. This is real housing, reimagined at a scale and cost that meets the urgency of the moment. Built using CNC-routed panels and a streamlined assembly process, each Satellite unit is engineered for speed, flexibility, and site adaptability, with a design language rooted in clarity, proportion, and care.

Between 2019 and 2025, Up End This designed, built, and delivered 24 modular units across Vermont for clients ranging from homeowners and artists to hospitality companies and public agencies. These included Front Seat Coffee, Madbush Falls, Higher Ground, and the City of Burlington. Each unit stood as a prototype: compact, character-rich, and deeply intentional.

But 2025 marks a pivot. This year, the first HM24—a studio-bedroom, 240 sq. ft. micro-home—became a full-time residence. A grandmother moved in. Not for a vacation, but to live. That shift—from temporary to permanent, from accessory to essential, signaled the larger transformation already underway. It was a turning point: Satellite was no longer just a collection of modules. It became a company. The Base Station series was developed and launched, and SatelliteInOrbit.com went live, establishing a clear product identity, brand presence, and market strategy. These two milestones—the full-time habitation of the HM24 and the public debut of the Base Station line—marked the beginning of Satellite as a housing solution built not just for placement, but for permanence.